About
Team spirit shapes stories
At the heart of SGC beats a diverse team that lives and breathes creativity and strategy. Everyone brings unique perspectives to create exceptional brand experiences.
Mission Statement
We make stories visible
I founded SGC out of a deep conviction: Every brand, every product, every person has a story that is worth hearing, seeing and feeling. I saw a gap between traditional marketing and the longing for authentic connections in a digital world. My goal was to create a place where creativity and strategy go hand in hand to tell real, moving stories.
I wanted to create communication with SGC that inspires, connects and lasts. Here, we live and share stories that not only shape perceptions, but also strengthen real relationships. This is the core of my mission, the basis of our success and the passion that drives us every day.
![Juliane Broß Portrait](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/65eafba43e7f9783c643c827_juliane-bross.webp)
Juliane Broß
Founder & CEO
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/666aac84f3c816a71e90bef7_Juliane_Bross_2.jpeg)
![Brainstorming](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/65f1da3dd45af20a28962fbe_jason-goodman-Oalh2MojUuk-unsplash.webp)
![Christmas workshop](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/65f1da4073f6a9464aeef99c_hillary-ungson-TdpSX7XAcKo-unsplash.webp)
SGC History
We tell stories. Here is ours.
Our beginnings
In 2010, our founder, Juliane Broß, laid the foundation stone for SGC by founding the agency. Her vision: not just telling stories, but making them visible, gave the industry new impetus.
We are SGC
Over the years, we have made a name for ourselves and won the trust of our customers. A milestone that should be celebrated — and that is how SGC was born. With this new identity, we underline our aspiration and development.
Our vision
Our passion for storytelling drives us to bring every story to life. We truly believe that every narrative has the power to inspire, connect, and make a difference.
Our office
SGC Studio
That's us
Our team
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/665ef9e6b0010d01f17b825a_Teamcollage%20Kopie.webp)
Our values
Management
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/65ee3bb5947ca4c9a1ae20e5_juliane-bross.webp)
3 facts about me:
- I wanted to be a primary school teacher for 20 years of my life
- I can eerily remember the names and faces of everyone I've ever met over decades
- I almost moved to New York. Unfortunately, the German bureaucracy got in my way
Why I'm passionate about PR:
For me, communication is an art form of telling stories, creating connections and giving brands and people a voice. With my work, I can help make positive change, whether by increasing brand awareness, promoting understanding of complex issues, or supporting charitable goals. It is this combination of creative challenge and the opportunity to make a real difference that sparked my passion for PR and has kept it alive for almost 20 years.
Juliane Broß
Founder & CEO
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/65ee3bdbd2f4a08599e6157f_georg-buesch.webp)
3 facts about me:
- I am 1/4 Viking, i.e. Norwegian, which could explain my passion for deep-sea sailing
- I can recite at least 5 classical poems and ballads by heart and with the necessary expressiveness
- I was recruited to SGC at the daycare cloakroom a number of years ago
Why I'm passionate about PR:
I am passionate about good communication because it is the prerequisite for economic success. I am passionate about well-told, visualized stories because they can reach and touch decisive people — which in turn is a prerequisite for good communication.
Georg H. Büsch
CFO
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c81424f52c164268f802_Vanessa_Sto%CC%88hr.webp)
3 facts about me:
- I always have to be tidy. Everything has its place and if the desk is not tidy, I can't work properly
- I used to want to be a florist, but decoration and interior design have been my passion ever since
- On Saturdays, people like to meet me at 8:30am doing “Sunrise Flow” yoga and then going for a walk with a coffee in hand
Why I'm passionate about PR:
Having the opportunity to find out the special stories of small and big brands and personalities, tell them and then get your hands on a publication about exactly that story in your favorite magazine is what makes PR special for me.
Vanessa Stöhr
Management Supervisor ; Unit Lead FMCG / Food & Beverage
Unit Leads
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c7df80e967f279e76ab6_SGC_Julia_Korf.webp)
3 facts about me:
- I love being on the go, meeting people, traveling and developing new perspectives
- I'm in love with history
- I'm analytical and I want to understand how things work
Why I'm passionate about PR:
Because communication is versatile, always up to date, socially relevant and you get in touch with people, stay and implement exciting projects. And communication and its means can simply be anything.
Julia Korf
Head of Corporate Communications
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c8d1f4bf589e49103994_SGC_Malin_Graumann.webp)
3 facts about me:
- In addition to cappuccino (with oat milk) and Pinot Gris, my biggest culinary vice is probably my preference for sauces: Whether on a lunch date or a weekly kebab walk, you often hear about me” and gladly with lots of sauce. ”
- I tend to be a bit brush/detail-oriented: texts in Calibri or images jumping back and forth in presentations, for example, are really hard for me to accept.
- When I discover a particularly beautiful publication from one of my customers, I sometimes jump through the (home) office for joy.
Why I'm passionate about PR:
I love working with inspiring people — whether on the client side or on the editorial side. The symbiotic cooperation, the shared vision and the varied everyday life mean that I like to open my laptop in the morning and close my laptop in the evening with a smile on my face. An additional benefit: The smell of magazines hot off the press or freshly brewed (Elbgold) coffee on at least two out of five working days.
Malin Graumann
Unit Lead Beauty & Health
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c9765b3aad44603cfa33_anna-lena-meyer.webp)
3 facts about me:
- Since I've been around for 8 years, my email address already had three endings and I'm a full-blown email hoarder, I can ask almost any question about “Does anyone already have an email about this?” Answer yes
- I love being able to get and arrange flowers for events because a florist may have also been lost to me
- Even in super stressful times, I am very calm for a very long time and can also transfer that to others in the team, but when the patience string breaks, I can grumble loudly to myself
Why I'm passionate about PR:
Because it's an incredibly diverse job and I love exploring new ways together with customers and partners to be able to tell and place great stories.
Anna-Lena Meyer
Unit Lead Family & Kids
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c87c4851af4f00eb3985_SGC_Sonia_Marsch.webp)
3 facts about me:
- I would love to learn or be able to learn Italian — unfortunately there has been a lack of motivation so far.
- I can still recite every poem I've ever learned by heart.
- The best way for me to switch off is on the water.
PR work depends on its versatility — both in terms of tasks and topics. You develop expertise and passion for every brand, so that successful communication is almost a project close to your heart. I also think it's great to explain my job again at every family reunion.
Sonia Marsch
Unit Lead Lifestyle
Account Executives
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6627b006b402af7811fd5553_Clara_Althaber.webp)
3 facts about me:
- Without radio, nothing works for me - whether in the morning or in the evening, preferably all day long.
- Wire-haired dachshunds make my heart beat faster
- I never finish my drinks; there is always at least one sip of coffee, water or wine left over.
Why I love PR/communication:
In the PR sector, I am particularly impressed by the diverse tasks and the required creativity. I love interpersonal exchange and the fact that no day is the same makes it particularly exciting. Social media and the planning of great events round off the whole thing once again.
Clara Althaber
Working student PR
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- I really enjoy project management
- Achieving goals together and being in contact with people from all nations and cultures fascinates me
- Team North between Hanseatic City and Scandinavia I feel at home
Why I'm passionate about PR:
What fascinates me about PR is the exchange with people and different characters behind brands, projects, publishers, for example. I really enjoy implementing a communication goal or vision together with creativity and innovative ideas in combination with project management. In addition, the industry is constantly offering new things, whether it's constantly changing media worlds, trends and hypes, as well as new technologies.
Inga Bender
Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- Proud mom of agency dog Elly (and two wonderful teenagers)
- Creative Chaotin — lists and forms are my final boss
- Always available for exciting products, lots of good food and deep talk
Why I'm passionate about PR:
I simply love telling the stories of exciting brands and their founders.
Nicole Braemer
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6627b0575fd4714a7679a1b7_Nico_Breuer.webp)
3 facts about me:
- strong organizational
- motivates
- reliable & customer-oriented
Why I'm passionate about PR:
In PR, every day is different and it never gets boring. It's challenging, varied and fun too.
Nico Breuer
Operative Controller
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c9fada9428c5d7cd17ae_marisa-carpenter.webp)
3 facts about me:
- I love dancing and would like to become a professional dancer in my second life
- I love jogging regularly through the Alster Valley, watching the changing seasons and taking snapshots
- As a mom of two boys, I'm always up to date when it comes to German gangster rap and can sing along to some “E” songs...
Why I'm passionate about PR:
I love the diversity of PR work. Plan, write and realise exciting stories about great customers, projects or products; organise and realise tailor-made press events with great attention to detail or simply getting to know and network with journalists or influencers... This job always requires a lot of openness, creativity and sociability, and I really like that!
Marisa Carpenter
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- My passion for relaxed meetings in cafés, walks around Isemarkt and dancing on Dockville
- In addition to working at SGC, I am passionate about motorsport and soccer
- Are you looking for a good mood? Then I'm the right place to go. I'm always up for a laugh.
Why I'm passionate about PR:
Every day in the PR industry offers a new challenge and a new opportunity to get creative. It is the diversity of work — from strategic planning to the implementation of inspiring campaigns — that drives me and sparks my passion for this field.
Isabell Didjurgis
Working student PR
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6627b0324274e41ed3af0aed_Charlotte_Fromm.webp)
3 facts about me:
- I've already moved 11 times and certainly haven't arrived at my last place of residence
- As soon as I have a new favorite song, I listen to it on a continuous loop until I can't hear it anymore.
- I would like to have a tattoo, but I always change my mind based on the subject, so let's see if that ever happens.
Why I'm passionate about PR:
The versatility: from writing to social media to event planning, everything is included.
Charlotte Fromm
Working student PR
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- The Food & Beverage team is absolutely right for me, because I love testing new restaurants, trying out complex recipes and relaxing while cooking after work
- My favorite place in the office is the one with the best view of the room, because no matter where, I always like to keep track
- I always like to bring the part-time office dog “Brad” with me when I act as a dog sitter
Why I'm passionate about PR:
For me, the mix of creativity, project management, constant variety and working with a wide variety of people is what makes PR work.
Nina Franzen
Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- I love good food and enjoy cooking and baking. But nothing beats the taste of French fries for me. I appreciate life's simple pleasures — especially when they're crunchy
- My style and lifestyle are influenced by urban culture. Hip-hop is my way of celebrating the diversity and energy of my environment
- I've been dancing since I was little, not just as a sport, but because it expresses my inner harmony. Music and dance are one for me
Why I'm passionate about PR:
The really important and unique things in everyday life should be heard, and the best way to do that is with a compelling story.
Lisa Gerber
Assistant Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- As soon as I see a dog, I forget everything else
- My secret talent is to-do lists, without which I wouldn't work
- London is my secret love and I would love to live there longer
Why I'm passionate about PR:
I am passionate about PR because I love creativity and passion for storytelling and graphic implementation is my passion. Everyone has a story that is worth telling.
Sina Gerhard
Working student social media
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- I really like shoes — sneakers in particular.
- Trying out new sports classes is one of my favorite after-work activities
- I'm always available for an Aperol! 🧡
Why I'm passionate about PR:
The PR industry isn't just about sharing content, it's also about building and maintaining relationships. I enjoy working with journalists, influencers, clients, and other industry experts to bring the previously developed PR strategies to life together.
Michelle Gross
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6627afa75d102c5feace9baa_SGC_Katharina_Klekamp.webp)
3 facts about me:
- I'm a real nerd when it comes to to-do lists. Whether privately or professionally: Nothing works without to-do lists.
- I am a big dog lover
- I generally like food better with a big spoon
Why I'm passionate about PR:
PR combines all my passions: close contact with people, diverse topics, creative work, great events and teamwork.
Katharina Klekamp
Assistant Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/664de74f838d6c490c1c5d52_SGC_Sabine_Korndo%CC%88rfer_Quadrat.webp)
3 facts about me:
- I love useless knowledge!
- When I was 16 years old, I had read our district library.
- I love cooking when I can make time for it - but I think baking is alchemy!
Anyone who does not communicate consciously leaves the result to chance — that is unfortunate, from comedy to controlling. And who wants to be unhappy?
Sabine Korndörfer
Controlling
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/66c5a90f594b2dd25f998187_Charlotte.png)
- Proud dog mom by Cockapoo dog Wilma
- I lived in Seattle for a year
- I love structure and order and I can't work well in a messy workplace
I love influencer marketing because it offers the unique opportunity to create authentic and effective connections between brands and their consumers.
Charlotte Kretzschmann
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- I need order and structure to feel good. That's why I love minimalism and clean out all the time
- As soon as I have a new favorite song, I listen to it on a continuous loop until I can't hear it anymore
- I'm a synesthete: Every number has a color, and that sometimes really confuses my head.
Why I'm passionate about PR:
We age not by years, but by stories — that's why I love telling stories!
Laura Krause
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626cba533b4bc0f08aad7f5_SGC_Mira-Lou_Maurischat.webp)
3 facts about me:
- I am the proud mom of our office dog Barnie
- I won't start without a big cappuccino with oat milk
- In my free time, I prefer to lie in the sun with a good book
Why I'm passionate about PR:
In PR, there is a lot of work behind every publication, which is why the feeling of success is all the greater when a nice conversation or a successful event results in a nice integration.
Mira-Lou Maurischat
Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- Crafting and letting off steam by hand are an integral part of my weekends, I love DIY projects for the home
- My great passion: animated films, preferably Disney classics
- I can remember song lyrics really well and love to sing — even my neighbors already know my favorite songs
Why I love PR/communication:
I'm passionate about PR because stories are never told. There are no limits to my creativity and I can let off steam a bit every day - conversations and meetings are exciting and inspiring. It never gets boring.
Katarina Ninkovic
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6626c9b9eabf7815187180dd_Hanna_Purnhagen.webp)
3 facts about me:
- My Spotify review of the year includes music from Kontra K to Taylor Swift and I think the algorithm doesn't understand me
- I think the Schitt's Creek series is highly underrated and am happy to recommend it at any time, even without being asked
- I'm from Bremen-Vegesack. This is the place that Jan Böhmermann always talks about
Why I'm passionate about PR:
Because every day is incredibly varied and the variety of topics challenges you again and again. You learn for yourself and can contribute to passing on the knowledge in the next step. And of course, because the feeling of a successful publication simply makes every day better.
Hanna Purnhagen
Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
![](https://cdn.prod.website-files.com/65ee32632c6c24f1ccda0ec2/6627af5137ee1822961503d4_SGC_Alina_Scharnhorst.webp)
3 facts about me:
- I always read the last page first when it comes to books and generally love to read
- Especially on rainy days in Hamburg, my heart hangs in Lisbon, where I lived for a longer period of time.
- With my socio-economic background, I came to PR via detours
Why I'm passionate about PR:
Communication is key: PR gives me the opportunity to find creative solutions to individual challenges every day and to discover new, inspiring perspectives in the process. I am convinced that positioning brands with important messages in the right place and thus building authentic relationships with the audience can create real social added value. And by the way, diversifying the job is simply fun.
Alina Scharnhorst
Assistant Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 about me:
- Tea over coffee (only the bachelor's writing phase almost convinced me of coffee as a partner in crime)
- When I visit a restaurant, I like to choose the most unusual from the menu (as long as it is vegetarian;))
- When in doubt, you can find me at the office dog of the day
Why I love PR: It definitely never gets boring. Everyday PR always involves challenging but also instructive and therefore exciting and unforgettable tasks and moments for which you are happy to find a solution, no matter how remote, in order to reconcile individual requirements, crazy thoughts and many other schnapps ideas.
Amelie Schneider
Assistant Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- In love with details
- bookworm
- In the PR industry for almost 25 years
Why I'm passionate about PR:
I love PR because I love finding, listening and telling stories.
Ilka Sulanke
Senior Account Executive
![](https://cdn.prod.website-files.com/65ddd5b4abf7112e14c0c2dc/6630f1458b1d812ecd0d15df_default-avatar.webp)
3 facts about me:
- I love everything beautiful! Whether it's jewelry, fashion, food, art or design: If something is visually appealing, I'm immediately all in
- As a child, I thought I wasn't creative. Until I understood that my creative superpower was words
- I have a particular soft spot for sweets. I love baking and would love to feed exclusively on cake
Why I'm passionate about PR:
I am firmly convinced that good & transparent communication makes everything better. It is the key to satisfied customers and entrepreneurial success stories. By the way, it is also the basis for peaceful coexistence.
Linda Tillmann
Account Executive