March 27, 2024
Beyer & Söhne PR event for the launch of the Dayshade Lip Balm
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Customer events
Keep Calm and Stay Shade-y! On the occasion of the launch of the new Dayshade Lip Balm SPF 50, but also with a view to the upcoming sunscreen season, we presented the new Dayshade Lip Balm and the existing range at an exclusive PR event on March 27, 2024 and provided editors of our key media with comprehensive information about sun protection. In return, the SGC Studio has been transformed into a beach club for a day — including a candy bar with nostalgia factor, relaxed beats and chilled drinks.
The highlight of the event was the “Sun Protection Symposium” with Beyer & Söhne founder Robby Beyer and subsequent Q&A: During a moderated expert talk, Robby Beyer explained, among other things, why sun protection is essential, the benefits of the various UV filters and what distinguishes Dayshade products. The guests then had the opportunity to get to know the products better during a Mondino Spritz and stimulating discussions.