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June 18, 2023

Juvéderm Talk-Event „Kill Your Darlings” x Sylvie Meis

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Customer events

New beauty ideals are always coming and going — now beauty trends are changing on TikTok. Women and the female body in particular are still often exposed to unrealistic expectations. Together with brand ambassador Sylvie Meis, Juvéderm invited people to rethink the topic of beauty as part of an exclusive talk event on June 3, 2023. The message: Illusory ideals and the sometimes toxic narratives of the beauty industry and society absolutely must change. Under the motto “Kill your darlings — why beauty can say goodbye to ideals”, brand ambassador Sylvie Meis spoke to three inspiring role models about social norms, the dangerous use of body trends and social media hate in beauty shaming: linguist Dr. Reyhan Şahin (“Lady Bitch Ray”), entrepreneur Claudia Effenberg and model Elena Carrière discussed print in front of numerous press representatives, Online and TV, why a new understanding and definition of beauty is urgently needed. The panel talk was accompanied by 1:1 interviews, a dynamic DJ set and a flying buffet.

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