LILLYDOO "Weeks of Wonder" Pop Up

From March 14 to 16, the doors of the LILLYDOO “Weeks of Wonder” pop-up opened in Prenzlauer Berg in the middle of Berlin.

At the start, around 40 guests listened to a panel talk on the topic of “Postpartum: Expectations vs. Reality.” Moderated by midwife Sissi Rasche, Anna Adamyan, Julia Knörnschild, Janna Halbroth and Sebastian Tigges talked about their experiences in the first weeks after birth and how challenging they were despite good (midwife) support and preparation. Sissi Rasche then presented the Wochenbett Box, curated especially for the pop-up, which met with great interest from local influencers and media representatives. The first day was rounded off by the presentation of pictures of Katja Hentschel and Pauline Bossdorf, who photographed families during the postpartum period.

In the next two days, around 250 end users dived into the world of postpartum experiences and were able to experience the great products from LILLYDOO and pop-up partners Stokke, Lässig, Swing2Sleep, MyClarella and hogi and talk to brand representatives. Workshops for expectant or new parents were also held on both days, which were met with great interest.