This Place Press Lunch around the launch of the Mineral Bath

In order to introduce editors to our key media This Place as a brand and the new product The Mineral Bath (co-creation collaboration with Lanserhof), we initiated an uncomplicated personal exchange in the form of a press lunch: On June 14, 2022, we invited our top key media to a simple but stylish lunch with This Place founder Laura Simonov at the Häbel restaurant in Hamburg. The launch of the new bath salt served as a starting point: “The Mineral Bath” was presented on site and its development, ingredients and cooperation with Lanserhof was discussed first-hand. In order to experience the product with all your senses, the decoration and also the prepared menu were tailored to the ingredients of the bath product. In addition, the event provided the ideal stage to once again address the philosophy of This Place and position Laura Simonov as the face behind the brand.

Add-on: For everyone who was unable to attend the live event, we initiated a “virtual get-together” as a digital alternative the following week.