Barilla

Barilla is an unlisted family business run by brothers Guido, Luca and Paolo Barilla. The company was founded by her great-grandfather Pietro Barilla, who opened a bakery in Parma in 1877. Today, Barilla is known in Italy and throughout the world for the excellent quality of its food. With the brands — Barilla, Mulino Bianco, Back to Nature, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina, Misko, Voiello, Academia Barilla, First, Catelli, Lancia, Splendor, Tolerant and Pasta Evangelists — the family business is committed to a tasty, hearty and balanced diet based on Mediterranean cuisine and oriented towards the Italian lifestyle. When Pietro Barilla opened his shop in Parma 145 years ago, he was primarily concerned with producing good food. Today, this principle has become Barilla's business principle. For example, 8,700 people who share these core values and a passion for quality are currently working for the company and within the supply chain. Since 1987, a historical archive has been collecting and preserving the 145-year history of the company, which is now available through the Portal Museum www.archiviostoricobarilla.com is accessible to everyone and documents the path of an icon among “Made in Italy” products and the changes in Italian society.

For more information, see: www.barillagroup.com
Twitter: @barillagroup
LinkedIn: Barilla Group
Instagram: @barillapeople

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