Bauer – Generation WOW

GENERATION WOW is THE event community for women over 50 — and the 14-day MEINS magazine is a central pillar in the 360° brand universe. As a unique community media brand with an unprecedented cross-media concept, Gen. WOW exactly hits the nerve of powerwomen 50plus. Through monthly live and online events, Gen. WOW enables consistent exchange on equal terms and creates visibility for the 50plus theme world on all communication channels, for example through user-generated content.