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Planted

Natural pleasure without additives — only 100% plant-based meat is on the menu

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Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins. The focus is on delicious taste, a meaty and juicy texture and the use of exclusively natural ingredients. Planted develops and structures meat in every size, shape and fiber structure and is driven by the conviction that its products will surpass animal meat in the future in terms of taste, sustainability, health, efficiency and price. By using only natural ingredients and avoiding preservatives in all products, Planted is setting a whole new standard in the category of plant-based meat products and making them a healthy and sustainable option for everyone. Really better than animal meat.

A growing population, higher life expectancy and rising incomes are key factors for the increase in global demand for meat. However, the current scale of the meat industry is far from sustainable. Planted wants to change that. The Zurich-based FoodTech StartUp, which emerged from the Swiss Federal Institute of Technology Zurich (ETH), was founded in 2019. It has quickly built up intellectual property around its technological approach and holds several patents.

Planted meat products are manufactured in a glass production plant in Kemptthal, Switzerland. Planted is thus offering the public a direct insight into meat production for the first time.

Meat from Planted is available in more than 5,000 restaurants and more than 6,000 retail outlets in Switzerland, Germany, Austria, France, Italy, the UK and the Benelux countries, as well as through its own Europe-wide web shop. Planted's meat product lines, which each consist of different protein sources (peas, oats, sunflowers), currently include planted.chicken, planted.pulled, planted.kebab, planted.schnitzel and planted.bratwurst. There are also various limited editions in close collaboration with celebrity chefs such as Tim Raue, Haya Molcho and Sebastian Copien.

More information is available here: https://www.eatplanted.com

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Lisa Gerber

Katarina Ninkovic

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